Meet Claudia

Pinterest Marketing & Management Strategist and the founder of Smart Simple Media

My name is Claudia Soares and I’m a wife, mother, and solopreneur and LOVE Pinterest.  I have been using Pinterest since 2014 when I got engaged for wedding décor inspiration and after been laid off in May 2020 due to Covid, I looked into how I can use what I love to earn a living using Pinterest.  I decided its time to start an online business that will create a life I love, without restrictions that a “normal job” had on my life.

This is when I found a course on how to become a booked out Virtual Assistant that allowed me to work virtually without having to choose between mom and career.  I came across 3 top striving leader visionaries who are Social Media & Pinterest Strategist and realized this was my chance to grow!

I saw this as a positive life growth opportunity and dedicated to upskilling from 24 years in the field of Destination, Event & Incentive Business Account Management in the Travel & Tourism Industry, to acquire and master Pinterest Marketing & Management by becoming a skilled Strategist. You can be rest assured you are in good hands as I am still mentored through ongoing course studies self-conducted by three very successful mom solopreneurs that created their very own six-figure online service-based businesses as the top visionary leaders for "all things Pinterest & Social Media Ad Strategies."  

And today I now passionately help professional coaches, bloggers and course creators grow their online business presence, driving web traffic and up level their business with the right strategy using Pinterest.  

On a personal note, I am married to a very supportive and loving husband, and together we parent a little beautiful free spirit daughter, living in the Overberg beach life of Western Cape, South Africa.  I'm a fanatic of elephants & wild cats, lover of cheese, chocolate, travelling and reading. 

My favourite genre of music is all music types except techno, and my breath-taking life moment was the day our daughter was born!

I look forward to learning more about YOU and your business, and working with you to invest in your Pinterest journey with me!

Why Choose 

To Work With Me?



First you book a free 15 minute 1:1 with me to get to know each other.  During this brief chat, I get to know your business vision and gives us opportunity to see if we make a good team in order for me to help you fit the proper Pinterest strategy into your vision. 

In order for us to start a successful working relationship we begin through a comprehensive onboarding system, full audit or set-up of your accounts and kick-off call.

Then we move forward, start working to create your Pinterest strategy and grow your visibility, web traffic, and brand awareness.



Organized, Efficient and Trustworthy

Communicative and Committed

Collaboration and Consistency

Always have a positive attitude 



When you choose to work with me I consider us a team. As a team, trust is KEY to a successful business partnership.  That’s why one of the foundations of my business is built on helping business owners do what they love to do, while I take care of your marketing success through Pinterest.

I look forward to getting to know your business goals & vision


I have upskilled from 23 years of Destination, Event & Incentive Business Account Management looking after blue chip corporate companies to become an expert Marketing and Management Pinterest Strategist. 


am educated and still mentored through ongoing course studies self-conducted by three very successful mom entrepreneurs that created a multiple six-figure online service-based businesses of their own.

This is why you can be rest assured that you are in good hand that I am very capable of helping put a marketing strategy in place to help your online presence grow.

Why it's Smart

for You to Focus on Pinterest...

So Why Pinterest? 

Pinterest is a potent marketing tool and often mistaken for a social media platform, but it is a VISUAL and DISCOVERY search engine.  

For this reason, Pinterest SEO (search engine optimization) is vital as SEO plays a massive role in how Pinterest users find your pins on the platform. Unlike Google where people search for what they already want, Pinterest users search to discover, to learn, to find new ways or enhance their life whether that be through DIY, or work from home or tips & ideas. 

As marketers, you go onto the Pinterest platform to be seen, to teach or give value to your audience and to be discovered by your ideal audience.   


Here are a few Pinterest stats:

  • 337 + million monthly active users

  • Pinterest is the second-largest driver of traffic from social sites (next to Facebook)

  • 2 billion monthly searches

  • 240 billion pins saved

  • 78% of people on Pinterest say content is much useful & higher than any other platform

  • 83% of pinners have made purchases based on the content they saw on Pinterest

The content you share on Pinterest is evergreen as long as it continues to get shared by your audience and by yourself. If you post on other social media platforms like Facebook, the lifespan of that post is maybe a day, a week or so. Then that post goes into the social media graveyard. But with Pinterest, your content will continue to get seen, shared and repurpose as long as you are setting up that content appropriately with the right keywords and graphics all SEO optimized using Pinterest's best practices. The main objective is that Patience and consistency are key.


The obstacle with most business owners is that you may be lacking the knowledge around how to market on Pinterest and aren't sure how to use it in a way that drives results. Patience is to put in a consistent time and understanding about what works on the platform.  


And this is where I can help you!

I am a Pinterest marketing specialist, and Pinterest is ALL I know so let me help you get the conversions you want for your business on the current Pinterest best practices and how to optimize pinning for maximum results.

Smart Simple Media offers management suites to life and business coaches, bloggers and course creators. Let's get started so I can handle your pinning, and you do what you do best, look after your raving fans.

Let's Get Started on 

Working Together!

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